Mr Peter-Lucas Jones

Peter-Lucas Jones is a visionary leader at the forefront of Māori language revitalization through technology and media. As CEO of Te Hiku Media, he spearheads the development of cutting-edge te reo Māori natural language processing tools, including speech-to-text and text-to-speech systems, and indigenous language pronunciation modelling transforming the digital landscape for Indigenous languages.

A passionate advocate for intergenerational language transmission, Indigenous data sovereignty, and AI-driven language data licensing, Peter plays a pivotal role in shaping the future of Māori language use in the digital age. His expertise in corpus development and AI innovation has positioned Te Hiku Media as a global leader in Indigenous language technology.

Peter-Lucas was named to TIME Magazine’s 100 AI list for 2024—an achievement that underscores his impact on the global movement for Indigenous language preservation through artificial intelligence. This year, he was also honoured with the Te Tihi Award at the Tai Tokerau Māori Business Awards for his efforts in promoting Māori Data Sovereignty globally and leveraging AI to preserve language and culture.

He holds key governance roles, including Chair of Te Rūnanga Nui o Te Aupōuri, the Te Aupōuri Treaty Settlement Trust, and the Māori Radio Network, and Deputy Chair of Whakaata Māori.